Under one banner…

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Coca Cola yesterday locally launched a new global campaign and a one brand strategy marking a strategic shift and uniting all Coca Cola brands under one banner. The new campaign, under the tag line ‘Taste the Feeling’ was revealed by Coca Cola’s Botswana, Lesotho, Namibia and Swaziland marketing activations manager Tamar Mbalo (third from right) and marketing manager of the Coca Cola Namibia Maguire Mulder (third from left). They are flanked by Coca Cola promotional models.