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D-Kay the hustler

2020-11-30  Aletta Shikololo

D-Kay the hustler

Local artist D-Kay has been on our radar since 2017 with the release of his debut single ‘Ependa’ that made a grand entrance into the country’s music scene.

D-Kay sat down with Entertainment Now! to talk about his second album ‘De hustler boy’. On ‘De hustler boy’, the singer reflects on his life experiences, love, and his hustle for money.
The self-proclaimed hustler said the word hustle is fitting to name an album as he tries to tell his story of how he beats against all odds to make a living.

“I simply mean that in life you must not wait for success to come directly to you but it’s all about the energy and effort you put in to find success itself. People need to learn to be independent. I use the name De hustler boy to describe my struggle and the effort I put on this album,” he said.

According to him, ‘De hustler boy’ is also reflective of the times in which more young people are embracing the power of hard work despite the economic challenges.

Born and raised in Epoko village in the northern part of the country, D-Kay has worked consistently to release new music since the beginning of his career in 2016 while in high school. “I used to play the guitar made of copper strings. I would sometimes record myself with my cellphone recorder. I started writing my songs since I was in Grade 9,” said the kwaito singer. The artist added that his secret for keeping his sound fresh and competitive was to work with well-established artists such as Exit, SunnyBoy, Sally Boss Madam, TopCheri, and many others. “The only way to make it in this competitive industry is to learn and work with the best,” he explained.

He shared his insights on how rigid the industry is, especially for upcoming artists, “It is difficult for us to get our music out there. If you don’t push your brand, people will not recognize you, does not matter how good you are.”
Influenced by the likes of Exit, D-Kay said he is on a mission of becoming one of the top kwaito stars in the country.
‘De hustler boy’ can be found at different musical stores across the country.
-ashikololo@nepc.com.na


2020-11-30  Aletta Shikololo

Tags: Khomas
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