We needed the Major League DJz to realise that we need to amplify our own. We needed the Major League DJz to realise that we need to celebrate our own. We needed the Major League DJz to realise that we need to hype our own. We needed the Major League DJz to realise how dom we are as people for not amplifying, celebrating and hyping our own content.
Yes...dom. The time for sugar-coating issues in this industry passed a few light years ago. We are now at a stage where we just need to call a spade a spade. For years, I have been writing about how we as a people need to start supporting our own content. Major League DJz have huge traction in Namibia. You’d find Namibians leaving comments on their content on YouTube like “Namibia approves” or “Shilongo from Namibia clocking in” all the time.
So I am happy the Major League DJz took it upon themselves to preach the gospel that we as analysts and industry insiders have been preaching for years... NAMIBIANS need to start supporting Namibian content! It took a 17-year-old, 20-year-old and a 21-year-old to bring about this attention. Thank you DJz Abux, Innocent and Soulking.
So where do we go from here? Will things change? Will we finally see Namibians amplifying, celebrating and hyping their own? I f**king doubt it! LMGA!!! Mzansibola thrives in this country. What is Mzansibola you ask? Mzansibola is a disease that we as a country suffer from. Mzansibola is the habit of automatically assuming it’s better than ours in Namibia when hit with the phrase “all the way from South Africa”.
Another symptom of Mzansibola is seeking validation from South Africa. The fact that the Major League DJz felt the need to tell us that we need to support our own is a clear manifestation of Mzansibola. So nah...nothing will change. As people, we are too dom to support our own. As people, we are too dom to amplify, celebrate and hype our own. As people, we are wired to believe anything BUT Namibian is better. So much so that we have foreigners comfortable in gatekeeping positions in this industry, trying to block people from amplifying, celebrating and hyping our own.
It will take a whole lot more than a tweet from the Major League DJz to change this dom mindset we have as Namibians. But, I am hopeful and positive that this may be the start of a new journey where, in the long run, our people will come to realise they need to amplify, celebrate and hype their own.
Until the next Loop, we say #GMTM
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