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Music is a cut-throat industry …make yourself stand out

2021-04-30  Paheja Siririka

Music is a cut-throat industry …make yourself stand out
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Rapper and award-winning artist Edo Lutete said talent is not everything and good is not good enough in music competitions; contestants must stand out. Lutete, also known as Dice, was a judge alongside Lady May and Daniel Nandunya on a music competition dubbed The Search Namibia, which had its finale this week after a thrilling first season consisting of 16 episodes over three months. Keetmanshoop born and based Afrikaans rapper, Rodward Stephanus, known as Roda was crowned the winner. He received N$100 000 prize money.

“You have to make yourself stand out; it is a cut-throat industry. We were looking for somebody with the wow factor, with all the skills. Roda is exactly what we were looking for among the other guys in the top five. He is unique and has something to contribute to the industry, and that is why he is deserving of his win. We wish him all the best and his endeavours,” Dice told VIBEZ!

He said Rado’s advantage is that there are not many musicians doing Afrikaans music as well as he does in this era in Namibia, adding that relevance is key, and once artists find themselves in the industry, they should reinvent themselves as time goes. 

“I would urge artists like him and other upcoming ones to work and collaborate with other musicians, and never change who they are and why they are into music, because people come in the industry, become big shots and the attitude changes. Remain humble,” cautioned the ‘Okashushu’ hitmaker.

He said when season two starts, potential applicants should be fully prepared as the top five set the standards that need to be kept and judges won’t be lenient.

“We don’t want Mickey Mouse games, we want serious people - people who eat, sleep and breath music even though they are forced to go to their 8 to 5 jobs. We want to give you a shot, this is your platform, use it,” he urged.

On his part, Rado said his love for music made him take part in The Search Namibia, and he wants people to see what he can bring to the stage. 

It has been his dream to perform live since sixth grade when he was 12 years old. “It was mind blowing when I was announced as the winner and I could not believe it. It means a lot to me, because this can help start my music capital. I want to give thanks to the supporters for the boost and The Search Namibia team for the capital. It’s a great start,” Rado told VIBEZ!



2021-04-30  Paheja Siririka

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