RMB has refreshed its brand to align with its evolved business strategy in a rapidly advancing digital world. For more than 40 years, RMB has built a successful business on the foundation of strong values, talented people and innovative thinking.
“A foundation that still stands strong today as we strive to liberate talent to do good business for a better world,” said Philip Chapman, RMB Namibia CEO.
However, nothing in life is constant, except for change itself. Likewise, in business, the parameters are perpetually shifting to keep pace with new needs and a shifting marketplace, he said
“The change is incremental. In fact, you might not even notice it from one day to the next. But over a period of months or years, it’s important to take stock of where the business has come from, where we are and where we are headed,” Chapman added.
“To keep up with our business strategy, our brand also needs to evolve. Similar to the way we invest in our infrastructure and people, investing in our brand is necessary to remain relevant in a constantly changing environment,” said Chapman.
Chapman explained that the RMB brand has always been rooted in its purpose of liberating diverse talent to do good business for a better world. “Our diverse people are essential to the success of our business, and collectively we believe in making a positive difference to our clients and the societies in which we operate. We strive to live this purpose - from the way we engage with clients and the types of business opportunities we undertake, to the solutions we bring for broader society. Our latest brand refresh is symbolic of the confidence that we have in our business and living our purpose,” he stated.
He continued that the update to the brand is not a revolutionary change, but rather an evolution of what they have always stood for.
Said Chapman: “Indicative of our solid foundation of doing business ethically while continuously innovating, is our tagline Traditional Values. Innovative Ideas. It has stood the test of time over more than four decades and will remain, as it guides us to build on the past while at the same time prepare RMB for a disruptive and dynamic future.”
He further noted that much has happened since the last brand refresh more than a decade ago, both in terms of operating strategy and the business environment in general. The latest investment in RMB’s visual language reflects these changes, ensuring the brand remains relevant, modern and distinctive to a growing client base and to the broader African market.
“We have evolved the design of our logo for a digital world in which we need to keep things visually clean and simple. Our African heritage and the pride we take in doing good business are represented in the lion’s head. We have also introduced a subtle use of orange to our primary black and white colours. This approach moves the brand into a more contemporary space.”
“We are proud of our heritage and how it has shaped our organisation and brand. As we look forward, we will continue to build on our strengths, innovating and partnering with our clients for shared success,” Chapman concluded.