As a Namibian-owned financial institution, Bank Windhoek’s responsibility extends beyond financial services and strives towards the betterment of the country through presence and corporate social responsibility.
This is according to Bank Windhoek’s managing director Baronice Hans, who last week launched a new brand campaign, titled ‘Is it possible to love a Bank?’.
The key objectives of the campaign is to strengthen Bank Windhoek’s ‘Journeying Together’ concept by reiterating a narrative of the love of banking, designed to engage and demonstrate a strong connection between Bank Windhoek and its
stakeholders.
“Indeed, it is possible to love a bank when it genuinely cares for its people and their aspirations,” said Hans.
The Bank Windhoek MD added that the bank prides itself on being more than just a financial institution.
“We are a relationship bank. We aim to leverage this identity to foster trust, and demonstrate authenticity in our approach to banking,” she said.
“Authentic banking is about Bank Windhoek adding value to the lives of Namibians, forging lasting connections and remaining attuned to the evolving needs of individuals, communities and society at large,” Hans added.
As an advocator for local growth, Bank Windhoek partnered with Namibian service providers and local communities countrywide to produce a television commercial.
Spearheaded by the bank’s marketing and corporate communication services department, the television commercial took eight-months to produce, culminating in a three-minute production of world-class standards.
The commercial premiered at the launch event last week.
“Fifty percent of the cast featured in our commercial are Bank Windhoek staff, and this is a true testimony of their passion and dedication to serve and demonstrate their love for the brand and the Namibian nation,” she said.
The television commercial beckons Namibia to join Bank Windhoek on a journey, as it shares its narrative on its brand’s values and principles.
Hans said through relatable human experiences, the television commercial also highlights how the campaign aims to bring Namibia’s rich tapestry to life.
A seasoned Namibian music producer and composer, Ponti Dikuua, who leads the renowned Namibian choir Collective Singers, performed ‘For the Sake of Love’ at the event, a song solely commissioned and produced to support the bank’s brand campaign.