Success in entrepreneurship begins with clarity, knowing what one seeks to offer, understanding the purpose behind it, and exercising sound financial management.
This was said by Emilia Nghikembua, chief executive officer of the Communications Regulatory Authority of Namibia (Cran), at the authority’s inaugural Digital Transformation and Entrepreneurship Breakfast Session in Windhoek last week.
Nghikembua emphasised that starting a business is never an easy journey as it requires resilience, strategic foresight, and personal commitment. “The journey of entrepreneurship is often filled with challenges, uncertainties, and hurdles, but it also offers immense opportunities for growth, impact, and economic development,” she said.
The inaugural breakfast session event celebrated innovation, resilience, and the transformative role of technology in advancing entrepreneurship across Namibia.
Nghikembua stressed the importance of customer service, continuous personal development, and adaptability to evolving markets and technologies.
She said technology is not merely a tool but a catalyst for entrepreneurship. By integrating emerging technologies such as Artificial Intelligence (AI) and the Internet of Things (IoT), businesses can enhance competitiveness and efficiency. AI can personalise customer experiences, automate processes, and provide data-driven insights, while IoT enables smarter products, optimised operations, and improved customer interactions.
Nghikembua underscored how automation tools including Customer Relationship Management (CRM) systems, project management software, and digital accounting platforms boost efficiency, reduce costs, and free up entrepreneurs to focus on innovation and growth.
Namibia continues to make significant strides in digital connectivity, with 4G coverage now reaching 91% of the population. Broadband connectivity is crucial for business operations, e-learning, skills development, and participation in global markets. Secure web hosting services further enable online businesses and digital transactions, while community broadcasting plays a vital role in promoting local enterprises, creating jobs, and fostering community engagement.
Nghikembua further said the advent of Low Earth Orbit (LEO) satellite connectivity is bridging gaps in remote and underserved areas. “This technology promotes inclusivity by ensuring all Namibians, regardless of geographical location, have access to business opportunities, e-Government services, and digital resources. It ensures no one is left behind in the digital economy,” remarked Nghikembua.
She urged entrepreneurs to embrace innovation, leverage digital tools, and remain steadfast in their vision. “The future of entrepreneurship in Namibia is digital. With the right strategies and support, we can all thrive in this exciting new era,” Nghikembua loaded.