Eleven years ago, Wentworth Shipanga saw a gap in his community and decided to turn his skills into a business. Today, his company, Comfort Zone Trading CC, is a growing enterprise that specialises in large-format printing, design and clothing products.
Shipanga started his business in 2014 with a simple vision, to create a brand that not only sustains his family, but also provide value to the community.
“I began small, from my hometown, using online platforms and market stalls, and slowly built it into what it is today,” he explained.
Unlike many entrepreneurs who credit mentors or role models for their inspiration, Shipanga says his drive came from within.
“I wasn’t really inspired by anyone but myself. Growing up in an environment where people looked down on me pushed me to be different. I wanted to create something meaningful that solved problems, brought joy, and provided affordable options,” he said.
Over the years, the business has grown steadily. From modest beginnings, Comfort Zone Trading now serves a larger customer base and offers new products and services.
Shipanga employed five people and says the venture has taught him to adapt to changing customer needs.
The business is his primary source of income, supporting his family’s daily expenses, including rent, food, education and other bills. But its impact extends beyond his household.
“Running this business doesn’t just support me, it supports the livelihood of my employees, my family, and even friends and promoters who depend on me,” he said.
Like many small business owners in Namibia, he faces financial challenges, unpredictable income, rising supply costs, tough competition and limited access to funding are among the biggest hurdles. Cash flow management, he admits, is a constant struggle.
To keep afloat during slow months, Shipanga has learned to be resourceful.
“I cut back on non-essential spending, dip into savings when needed, and look for ways to bring in extra income, whether it’s through promotions, new products, or side work. Flexibility is key to survival,” he said. Despite the challenges, Shipanga is determined to keep Comfort Zone Trading thriving.