Namibia’s leading agricultural enterprise Agra recently joined forces with SwiftVEE, Africa’s largest online livestock and game trading platform, to elevate and bring a new dimension to online livestock and game auctions.
The newly-formed partnership between Agra and SwiftVEE will merge the reliability and expertise of traditional livestock auctions with the scale and power of online technology.
It will in the long run unlock new opportunities for Namibian farmers.
Known for curating top genetics, ensuring market-related pricing and attracting elite buyers, Agra has consistently delivered value to those who matter the most – the farmers.
Agra, a cornerstone of the Namibian farming community since the early Eighties, has earned the trust of farmers through decades of livestock and game auction experience.
By teaming up with SwiftVEE, Agra aims to amplify those successes with technology that expands the reach, boosts prices, and connects farmers to buyers across the continent and beyond.
Agra CEO Arnold Klein said the joint venture is more than just a collaboration, as it marks a turning point for agri auctions in Namibia.
“A fusion of tradition and technology, built to benefit every farmer, agent and buyer in the value chain, will be realised through this partnership. It marks the coming together of two forces – Namibia’s most trusted agricultural brand and Africa’s largest online livestock and game trading platform. This partnership is more than just strategic. It’s transformative.
It’s about bringing the best of both worlds to our farmers,” he said.
“As our mission states, Agra is here to set the benchmark. We believe in sustainable growth – not just for our business, but for our producers and stakeholders. This partnership allows us to remain relevant and competitive – and, most importantly, farmer-first.”
CEO of SwiftVEE Russel Luck added that the partnership will be a game-changer.
He said “we’re not just plugging in tech. We’re strengthening the ecosystem, empowering farmers, agents and buyers. Everyone wins when the right animals meet the right buyers at the right time – whether they’re in Windhoek, Pretoria or Nairobi”.
He added that Namibian farmers will still enjoy their traditional face-to-face auction with Agra, but it will now be done with more expertise, real-time bidding and data analytics for smarter sales with integrated online marketing to reach new markets.
SwiftVEE’s platform has already been adopted by auction agencies across Africa, supporting a large network of active bidders and thousands of successful sales.
Farmers who book auctions through SwiftVEE gain access to value-added marketing at no extra cost, including social media exposure, email campaigns, WhatsApp outreach and strategic promotions.
– ohembapu@nepc.com.na