Author: Charles Tjatindi (Charles Tjatindi )

Poultry enterprise thrives  on unique promotion drive
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Poultry enterprise thrives on unique promotion drive

Elijah Samora Konguavi has a somewhat unconventional way of marketing his poultry enterprise, aptly named Konguavi Poultry Investment. While many like him are turning to traditional media, such as newspapers and radio to promote their businesses, Konguavi has chosen the least used ‘word-of-mouth’ route – and it has been working.