Cecilia Xavier
OPUWO – Public communication is the lifeblood of a strong and healthy democratic society as it promotes trust among the citizenry, Cabinet Secretary George Simataa says. Simataa said this during an engagement with public entities communications officers in Opuwo last week.
He noted that public administration professionals and institutions have a key role to play in developing robust channels both in one way and two-way communication with various stakeholders.
Simaata added that communication relies heavily on the evolvement of technology, especially the advent of social media, and has become more effective at delivering tailored messages and receiving feedback from large audiences.
“In the age of social media and misinformation, the onus is on us as public servants to directly communicate our decisions and actions to the relevant stakeholders and address any questions or concerns they may have, as well as, to ensure that public opinion is shaped by truthful information. We are also required to give reasons for the decisions or actions we take,” Simataa said.
He said on most occasions, public administrators fail to respond to questions from the media or clarify their position on certain issues.
“Take note that failure to give your side of the story will lead to the media making their own conclusions on the subject matter based on the one-sided view they manage to gather,” Simataa said.
Linda Aipinge, director of ICT development who delivered a speech on behalf of information executive director Audrin Mathe stated that the engagement is a pivotal opportunity to bolster the communication officers’ capacity, exchange knowledge, and discuss best practices that will enable them to serve the public more effectively.
“The insight we get here will have a direct impact on our ability to communicate effectively and transparently with the public,” Aipinge said.
She stated that the communication strategies are not just a necessity but a mandate to ensure the public remains informed, engaged and confident in the services they provide.
Outjo constituency councillor Johaness Antsino, said the platform is an opportunity to review progress, address challenges and strategies for a more effective and efficient delivery of services.
*Cecilia Xavier works for MICT Kunene.