With the support of Coca-Cola Beverages Africa (CCBA), 350 small business owners in Namibia recently completed training in essential financial management skills to sustain their businesses and support their families. 

The training focused on building capacity among small, medium, and micro enterprises (SMMEs), covering key topics such as cash flow management, business budgeting, and record-keeping. 

Among the participants were 200 women entrepreneurs, 100 youth, and 50 individuals living with disabilities. Facilitating the workshop was the Central Commerce Group, an advisory and talent management organisation devoted to advancing entrepreneurship, innovation, and economic empowerment. 

With extensive experience working alongside grassroots entrepreneurs, the group delivers impact through its flagship Youth Capacity Building Programme Initiative. 

“At CCBA in Namibia, we focus on making a real impact in the communities where we operate, as part of our broader sustainability strategy,” said Ockert Jansen, Public Affairs, Communication and Sustainability Director for CCBA in Namibia. 

“Our efforts align closely with Namibia’s National Development Plans and the government’s key priorities, including youth empowerment. Our sustainability efforts are guided by three main pillars: water replenishment, packaging, and social impact,” he said.

All participants are connected to the CCBA value chain, reinforcing the company’s commitment to inclusive growth. 

CCBA’s business is centred on a local approach – producing locally, distributing locally and where possible, sourcing locally. The company aims to build a better shared future. 

CCBA is a customer-focused, digitally enabled, growth-driven business that strives for excellence across the value chain and partners with customers for growth. 

“For CCBA, partnering with our customers means understanding and prioritising the needs of retailers and consumers by delivering value beyond just selling beverages,” said Jansen. 

“This capacity-driven impact project aligns with CCBA’s vision of being the most consumer-centric and customer-driven beverage company in Africa. It’s also about delivering value beyond the product by providing best-in-class service to retail partners and helping customers to grow their businesses through insights, promotions, and tailored support. For us, this is customer focus in action,” he concluded. 

-newsroom@nepc.com.na