Key to the Paratus Group’s impressive expansion plan has been the addition of East Africa, and Martin Cox, chief commercial officer, who has spearheaded the group’s efforts to make it a reality. 

When Cox joined the Paratus Group in 2021, his principal mandate was to champion the group’s ambitious expansion across Africa.

“I’m very proud to have led the Paratus move into East Africa,” he said.

“Together with our in-country partners, Paratus now offers unequalled cross-border links, fiber, and satellite networks.  This makes us a compelling partner for any intercontinental, national, or global business that requires robust, secure, and fast connectivity across Southern and Central Africa.  It’s exciting because, as we carve out new territories, we are opening opportunities for African businesses to connect with the world and to become digitally transformed, he added.”

Cox’s leadership has been instrumental in advancing Paratus’ broader strategic goals, including the successful rollout of Paratus 500, a major milestone that marks the Group’s achievement in securing licences and operations reaching 500 million people in sub-equatorial Africa. Martin’s impressive track record and experience are brought to bear in leading the Paratus Group’s charge across Africa.  

In the run up to the Paratus 500 announcement, Cox used his strategic capability to greatly effect in shaping and negotiating agreements that are now strengthening the Group’s long-term position and mission in Africa. Over the past two years, this expansion journey has included establishing new companies, securing operating licences, and launching Paratus operations in seven additional African markets. 

Together with the Paratus team and the Group’s in-country partners, the expansion plan has culminated in the creation of a licensed network footprint reaching 500 million people.

Cox added that the Paratus Group’s growth strategy in sub-equatorial Africa is unique on the continent. 

“Paratus has not only decided to grow organically, but we have partnered with local ISPs that provide Paratus with local teams on the ground to support our customers.  This means we can service our clients with a seamless, contiguous network, focusing on quality and a significant local presence in each market.  Additionally, the Paratus Group has four Data Centers (DCs) in southern Africa and was the landing partner for the Google Equiano subsea cable in Namibia.”

-newsroom@nepc.com.na