New Era is inviting the general public and its esteemed readers to take part in the Xupifa Eemwenyo 2006 road safety campaign by sending in pictures of incidents that have the potential to cause accidents on our national roads. These photographs can depict situations of, for example, over-loading, drunken driving or any other incidents of irresponsible driving on the road. The best picture, or the one that makes the most impact, will receive a prize at the end of the Xupifa Eemwenyo campaign. New Era’s message to Namibia is: “Do your part, save lives – Xupifa Eemwenyo.” New Era is one of the 35 sponsors taking part in the campaign. Photographs can be sent by mail to New Era Publications Corporation: P/Bag 13364, Windhoek, or e-mailed to violaz@newera.com.na.