The allure of the African Union Media Fellowship (AUMF) is irresistible. It promises a unique opportunity to delve deeper into the continent’s narratives, challenge stereotypes, and amplify voices often unheard.
As a journalist with a burning passion for telling authentic African stories, I could not resist the call.
Despite landing a coveted position at an international organisation, I was disheartened to discover that my proposed story didn’t align with their preconceived notions of Africa. This realisation solidified my determination to take matters into my own hands and become a catalyst for change.
The AUMF provided the perfect platform. My proposal to investigate the impact of backstreet abortions in Southern and East Africa was selected, and I embarked on a journey that would shape my career and challenge harmful stereotypes about the continent.
Selected from a pool of over 6 000 applicants, I was honoured to join 19 other talented journalists, media professionals and content-creators from across Africa in this prestigious fellowship.
The fellowship also offered unique experiences, such as moderating a panel discussion at “The Future of Media in Africa: Migration Narratives in Motion” in Bonn, Germany, and speaking at the African Union Summit in Addis Ababa, Ethiopia. These opportunities, combined with valuable training and networking, have significantly contributed to my personal and professional growth.
The AUMF is a transformative initiative designed to elevate African journalism, and empower a new generation of storytellers. By providing a platform for talented journalists, media professionals and content- creators to hone their skills, expand their networks and produce impactful work, the fellowship is driving positive change across the continent. The rapid evolution of the African media landscape necessitates a new breed of journalists equipped to navigate this complex digital age.
The AU Fellowship is pivotal in addressing this need. By providing rigorous training in digital journalism, data journalism and multimedia storytelling, the fellowship empowers journalists to harness the power of technology to tell compelling stories that resonate with diverse audiences.
A catalyst for professional growth
The AUMF offers a unique opportunity for African journalists and content creators to enhance their skills and knowledge. Through rigorous training programmes, mentorship from industry experts, and access to cutting-edge technology, fellows are equipped to excel in the ever-evolving media landscape. The fellowship’s emphasis on practical experience allows participants to apply their learning to real-world projects, fostering creativity and innovation.
Amplifying African voices
By supporting in-depth investigations and thought-provoking analyses, the AUMF empowers journalists and content-creators to shed light on critical issues affecting Africa. Fellows are encouraged to challenge conventional narratives, explore untold stories, ensure grounded and ethical journalism, and promote positive change. By amplifying African voices, the fellowship contributes to a more accurate and nuanced understanding of the continent.
Building a pan-African network
One of the most valuable aspects of the AUMF is the opportunity to connect with a diverse group of talented journalists, media professionals and content-creators from across Africa.
Through collaborative projects, knowledge-sharing sessions and networking events, fellows forge lasting relationships that extend beyond the programme. This robust network fosters cross-border collaboration, facilitates the exchange of ideas, and strengthens the African media ecosystem.
Empowering the future of African journalism
The AUMF is not just about training journalists; it’s about shaping the future of African media. By investing in the next generation of storytellers, the fellowship is empowering individuals to become agents of change.
The fellowship is a powerful tool for empowering African journalists and promoting a more informed, engaged
and empowered citizenry. By investing in the future of African media, we are investing in the future of Africa itself.
*Tuyeimo Haidula is a multiple award-winning health journalist with experience in print, wire agency and digital outlets across Namibia, South Africa, India and the UK. She writes in her personal capacity.