Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Enabling impact of trade shows core to success – Swartbooi

Home Business Enabling impact of trade shows core to success – Swartbooi

KEETMANSHOOP – The enabling impact of trade shows is the core to providing the return on investment for exhibitors and visitors and in most cases provides the measurement criteria for determining success.

This is according to sentiments expressed by the Governor of the //Kharas region, Bernardus Swartbooi, during the official opening of the annual Keetmanshoop Agricultural Show last week. The annual show is now in its 59th year.

“Trade shows are local, regional, national and global meeting places providing a highly conducive environment in which businesspeople meet with other businesspeople to discuss partnerships and joint ventures, to maintain and consolidate relationships and to identify new business opportunities”, said Swartbooi. 

The governor added that recent developments in the //Kharas Region are there “for everyone to witness”, as he mentioned major retailers putting up shop and massive infrastructural projects, such as the Neckartal Dam, in the region.

“I must add that with the involvement of our office, we have raised in excess of N$1 million towards the Keetmanshoop Agricultural Show over the last four years in respect of sponsorships and other assistance”, noted Swartbooi. “As the political head of the //Kharas Region and being on a mission for the economic development of the region, I have made it a specific and deliberate action for the Office of the Governor to be involved in the  Keetmanshoop Agricultural Show”, he added.