Following the conclusion of the Windhoek Show on 5 October 2024, Zimbabwean exhibitors expressed eagerness to enter the Namibian market while acknowledging significant barriers that could complicate their efforts. Local businesses in sectors such as leather and jewellery are well established, creating a competitive landscape that may challenge new entrants.
Harald Schmidt, executive vice president and CEO of the Windhoek Show Society, welcomed the Zimbabwean delegation and highlighted the importance of their participation. “This initiative signifies a commitment to mutual trade that can invigorate our economies,” Schmidt stated. He noted that fostering intra-African trade is essential for both nations.
Exhibitors from Zimbabwe emphasised the challenges posed by established local brands. Paula Mazvita Marowa, a specialist in leather products, highlighted the importance of understanding the market. “We see great potential here, but navigating existing competition is essential. Adapting our offerings to meet local preferences will be crucial,” she stated.
Dareen Binha, marketing executive of Moreda Leather Wear, echoed this sentiment, recognising the loyalty that Namibian consumers have to local products. “The quality of local brands is impressive, which can make entry tough. However, we believe our unique craftsmanship can complement the market rather than compete directly,” Binha explained.
The exhibitors are actively seeking collaboration opportunities with local businesses to ease their entry into the market. Alex Mutandi from ZimTrade noted, “Establishing partnerships with Namibian companies is vital. It will help us navigate market dynamics and create a competitive landscape that benefits consumers.”
Despite these challenges, the Zimbabwean delegation remains confident that their diverse product range will resonate with Namibian consumers, ultimately stimulating healthy competition. “We are committed to bringing quality and innovation to the market, which will benefit both our businesses and local consumers,” Mutandi concluded.
As discussions and negotiations continue in the wake of the Windhoek Show, the Zimbabwean exhibitors are hopeful that with persistence and strategic engagement, they can successfully penetrate the Namibian market and contribute to a vibrant trading environment.