Auleria Wakudumo 

Information minister Emma Theofelus has called for stronger collaboration between government institutions and the media to improve information dissemination and combat misinformation. 

Speaking during the ministry’s second engagement with media editors last week, Theofelus stressed the importance of proactive information-sharing by public institutions and reaffirmed the government’s commitment to creating an environment where the media sector can thrive. 

The engagement discussed issues affecting Namibia’s media and information sector, including cybersecurity awareness, artificial intelligence in journalism and the promotion of ‘Brand Namibia. 

Theofelus expressed disappointment over the low turnout of editors at the engagement. However, she acknowledged concerns raised by media practitioners, and admitted there is a need to strengthen communication between public relations officers and the media. 

Chairperson of the Editors Forum of Namibia, Toivo Ndjebela urged ministers, public relations officers and authorities to engage the media proactively to avoid misinformation. 

He welcomed Namibia’s second place ranking for press freedom in Africa, cautioning journalists against accepting payment to spread fake news or sensational accident-related content. 

He encouraged media houses to play an active role in fighting corruption and raising public awareness on national issues. 

During the engagement, editors also highlighted several challenges facing the media industry. 

Bringing their voices to the discourse, New Era managing editor Helvy Shaanika and other editors raised concerns affecting newsroom operations and media access. 

Meanwhile, veteran and founding member of the Ndilimani Cultural Group Banana Shekupe voiced concern over the limited media coverage documenting the experiences of liberation struggle veterans. 

“We are lucky that the veterans are still alive, but we are not using this to our advantage,” he said. 

Shekupe added that Namibia has more to offer beyond politics and social media clout-chasing, urging the media to preserve and highlight stories of the country’s liberation history and culture. 

-awakudumo@nepc.com. na