Hilux propels Toyota sales to top

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WINDHOEK – Toyota once again posted the best sales performance in March, garnering a dominant 20 percent market share, to further entrench its leading position in the southern Africa automotive sales race.

The long-term market leader delivered 11,047 new vehicles during March, driven by a healthy demand for Hilux which once again took top honours as the southern Africa’ best-seller with a total of 3,625 units sold for the month (31 percent of the 1-ton bakkie segment); 518 units ahead of its closest rival.

Other top performers from the brand include the Corolla/Quest combination, holding the C-segment lead at 37 percent with 1,745 units sold; while the Fortuner secured its Sport Utility Vehicle (SUV) segment leader position with close to 900 units finding a home during March.

On the Truck front, Hino celebrated a record sales month with 523 Hino and Dyna trucks being sold – this translates into 16,9 percent share in the overall truck market and an exceptional performance in the Medium Commercial Vehicle (MCV) segment where the brand boasts a  30 percent market share.

“Our performance up till now proves that Toyota has an even firmer grip on its long-term position as the best-selling automotive brand in the country,” says Calvyn Hamman, Toyota South Africa’s Senior Vice President of Sales and Marketing. “More impressive is the fact that this has been achieved in the face of increased competition, much of which has been directly targeted at Toyota.

“While the increase in the investment-led medium and heavy truck segments which posted gains of 8.8 percent and 7.6 percent respectively shows a confidence in the country, the decline in passenger segment shows a level of caution with the wider car-buying public – this can be attributed to uncertainty around fuel prices, interest rate increases and vehicle price increase,” says Hamman, adding that Toyota remain cautiously optimistic about the 630,000 sales forecast for 2015

On the vehicle-financing front, March 2015 saw new Toyota finance applications increase by 6 percent over the 6-month rolling average and 16 percent month-on-month; while new finance application year to date are up by 8 percent year-on-year and show and increase of 10 percent if compared to March 2015.

“Toyota dealer generated finance applications for passenger, LCV and used cars processed by Toyota Financial Services increased 13 percent month-on-month,” says Marius Burger, CEO of Toyota Financial Services.