Otilie Sabatha has been appointed as Bank Windhoek’s Head of Brand Marketing, effective 1 October 2023. 

As the head of brand marketing, Sabatha will oversee, maintain and manage the bank’s brand reputation by leading a team of brand and media experts to control the brand marketing function, which includes managing products and services, marketing strategies, brand visibility, client service, project, supplier, budget and stakehol d e r engagement. 

The position will also require Sabatha to develop and implement long-term sustainable brand strategies that drive business growth and create and maintain brand-consumer relationships and marketing brand attributes. 

Sabatha’s Bank Windhoek journey started in 2012, when she was 19 years old, and joined the Bank’s Ondangwa Branch as the Branch Manager’s Personal Assistant. In 2016, she joined the Bank’s Marketing and Corporate Communication Service department as a Brand Practitioner and later took on senior positions. In 2022, she acted as Bank Windhoek’s Head of Brand Marketing, a position she held until her recent appointment.