Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Industry Loop: To help or not to help! 

Home National Industry Loop: To help or not to help! 

 I have had so many upcoming entertainers ask me for help. In the sense of providing contacts, gigs, etc. Here is the thing; I do not mind sharing a few tips with an upcoming entertainer on how to go about this industry but one thing that I will always jeer at is sharing my contacts or to help them with gigs. Just like that? Nah fam. 

Nothing came to me on a silver platter in this industry. It is because of the road I walked that made me the cutthroat entertainer I am today. One cannot just share contacts. In this industry, you build your name to a point where your word or opinion carries massive weight. I worked my a$$ to get that number of that certain producer. I worked my lips dry to get that number of that certain editor. Bruh, I lost friends trying to get the number of that certain station manager and you just want me to give it to you? Net so? Miss me fam. 

What have you done to warrant that type of help from any established entertainer or me? If it is one thing I hate, is a lazy and entitled upcoming entertainer. You are not entitled to ANYONE’s help much less an established folk. Again, I ask, what have you done to warrant that type of help from any established entertainer or me? If your answer is nothing, case closed. 
Upcoming entertainers need to understand that no established brand will take them serious if they do not see any vested work. You need to put in the work ousi. You cannot sit on your bum all day and inbox me on Facebook for help while I leave my flat at 6am and go home around 10 or midnight.

 It does not work like that. Are you a resident Dj somewhere? Have you organised an event of some sort? What annual programme do you have that keeps your brand alive? Do you have a buzz around you? Do you have your community behind you? 
I have had a few come to me with all seriousness, asking me to “make them nxa with a gig”…LOL. Bruh? LOL. Do you know how much science goes into being chosen for a gig? And you just want me to “make nxa with a gig” because…hey NSK is a nice guy right? Risk my reputable brand just because I am so keen to “make you nxa with a gig”? Spoil the trusted relationship I have with an event’s organiser because you turned up late, you had no stage presence and you mispronounced names. But hey, NSK is mos a nice guy willing to risk his whole career for you? 

It does not work like that. You will never comprehend the things we had to go through over the years to get to this point. You will never comprehend the things we had to do to get to the level where we get booked for almost everything!  You will never comprehend it unless YOU PUT IN SOME WORK! Never approach an established brand with an entitled attitude. Approach an established brand with a solid reputation and numbers to back you. That is the only way you will be able to get any help from any established brand or me.  

Until the next loop, we say “GMTM”!
NSK is a professional MC. For bookings, email naobebsekind@gmail.com
@naobebsekind (twitter)