Mauritius
MultiChoice Africa’s CEO, Tim Jacobs, has praised the success of the company’s GOtv DTT (Digital Terrestrial Television) offering, which currently operates in eight countries, including Namibia, bringing low-cost digital television to homes and supporting governments in freeing up vital broadcast spectrum by switching from an analogue to digital signal.
Jacobs, who welcomed more than 200 journalists and show stoppers at MultiChoice Africa’s Biggest Content Showcase event currently underway in Mauritius, promised that the video entertainment service provider would do all it can to make only the best content available to subscribers on its various platforms, on any device and at any time.
“We believe television is an extremely powerful tool that can educate, entertain and inform. The evolution of this medium has become fast and furious and as a business we are constantly evolving to stay ahead,” Jacobs said.
He added that the MultiChoice business is built around three key pillars: people, content – in the form of great entertainment, news and sport – and the latest cutting-edge technology. “Our mission is to ensure that our subscribers do not miss out on any of the stories, events or moments that are shaping our future.”
Jacob also acknowledged the challenges facing the company. “Our growth over the last 20 years has been a result of massive investments we have made in people, content and technology – but as with any business, not all of these investments or changes have hit the spot… so we have from time to time re-evaluated our position and made changes to our strategies.
“At the end of the day however it is really our subscribers we have to thank for staying with us, trusting us to deliver the best television experience and customer service to make their experience world class,” said Jacobs.
Speaking at the same event, M-Net’s Regional Director for West Africa, Wangi Mba-Uzoukwu, reminded guests that M-Net has a near 30-year history on the continent, starting with a humble daily 12-hour broadcast on a single channel.
She echoed Jacobs’ sentiments about the need for constant evolution to stay ahead of the pack in terms of video entertainment service provision. “We’re launching and redefining channels and we continue to expand our content offerings to viewers across the continent.
“Our ongoing and significant investments in local productions have positioned Africa on the global entertainment arena and with new technology we continue to reach even more people, ensuring that no one ever misses the M-Net Magic. Our investment drive remains geared not only towards the industries in which we play, but also in the people who power them,” said Mba-Uzoukwu.
The 2015 Multichoice Africa Content Showcase Extravaganza got underway last night with its second #OnlyTheBest Content Showcase Extravaganza in spectacular style at the Outrigger Resort in Mauritius.
The 5-day event welcomed some of Africa’s celebrities, media personnel from various African countries, as well as content owners and providers from around the world.
Guests at the event witnessed exciting performances from continental stars like Ghana’s 2015 BET award winner, Stoneboy, Flavour, and the Mavins led by Don Jazzy. High profile guests include Nollywood stars, such as Genevieve Nnaji, Rita Dominic, Desmond Elliot and Ramsey Nuoah.