Namibia Revenue Agency (NamRA) Commissioner Sam Shivute has urged small online importers to work closely with the agency, saying trade is the “engine of economic growth” and a key driver of business development in the country.
Shivute was speaking during a stakeholder engagement session in Windhoek with “Order with Me” operators, small businesses that help customers buy goods from abroad, mainly from China.
He told participants that NamRA’s goal is to support the growth of small and medium enterprises (SMEs), not to hinder them.
“Today, you may be part of an SME. But every big business started somewhere. Our wish at NamRA is to see your businesses grow and scale up so that you can compete internationally and pay your fair share of tax,” he said.
Shivute stressed that tax payments are essential for the State to function. The money collected helps fund public services like free education starting next year, salaries for civil servants, and security provided by the police and army.
He also dismissed claims that NamRA is against SMEs or online importers. That narrative cannot be correct, he said.
“We at NamRA are your brothers and sisters. We are all Namibians, and our mandate is simply to ensure that all goods imported or exported are declared and the correct amounts are paid,” he said.
According to Shivute, Namibia has already seen over N$2.5 million worth of hair imports alone since January. He warned that without proper revenue collection, essential services like policing would suffer.
“Imagine you bring in goods to sell and someone steals them. If the police are not capacitated, where will you report?” he asked.
The engagement is part of NamRA’s new strategic plan for 2026–2027, which includes eight strategic objectives. One of the key goals is to improve service delivery and voluntary tax compliance.
Shivute said NamRA wants to listen to traders’ concerns and not simply dictate how services should be offered.
“You cannot address problems you do not understand. You understand your challenges as operators, and we want an open dialogue so we can find solutions together,” he said.
Despite the festive season approaching, he said NamRA will continue working throughout December to keep borders safe from illegal goods. There is no slowing down for them.
Shivute also addressed fears that some traders may be victimised if they raise complaints.
“There must be no victimisation whatsoever. If you think someone is treating you unfairly because you reported a concern, please report it to us. You are protected,” he said.
Many operators said they are unsure about the correct steps to follow, which sometimes leads to delays. Another concern is how taxes are calculated and why the amounts can sometimes be high.
Operators also wanted clarity on the difference between legal and illegal imports, especially as some products may be restricted or considered counterfeit.
They further asked whether charges differ from one product to another and how they can better understand these charges.
Overall, the session strengthened the relationship between NamRA and “Order With Me” operators. It highlighted the importance of communication and cooperation in making sure that online importing is done lawful and fair.

