Namibia Breweries Limited (NBL) and the Namibia University of Science and Technology (NUST) recently joined forces to empower students through a bold new Road Safety and Responsible Consumption Campaign. 

Spearheaded by NUST’s Transport and Procurement Society (TPS) and powered by a N$200 000 investment from NBL, the campaign puts young people in the driver’s seat against one of Namibia’s most concerning challenges: driving under the influence. 

Under the rallying call #SmartChoicesSaveLives, students will lead peer-to-peer education, interactive workshops and even virtual reality simulations to spark behaviour change on and off the road.  

“This is not just a partnership – it’s an investment in awareness, knowledge and empowerment,” said NBL managing director Waldemar von Lieres. 

“We’re giving young people the tools to make smart, safe and moderate choices on the road and in life. As leaders in the alcohol beverage industry, we take our responsibility seriously and proudly promote zero tolerance for drinking and driving, alongside our commitment to non-alcoholic beverages,” added the MD 

The partnership, formalised through an agreement at NUST’s Mining Auditorium on 8 August, extends NBL’s responsible consumption impact to the youth of Namibia. 

The initiative forms part of NBL’s Brewing a Better Namibia strategy, reflecting its core value of caring for people and planet. 

It builds on nearly two decades of support for the national ‘Don’t Drink and Drive’ campaign and deepens NBL’s legacy of sustainable partnerships and youth empowerment. 

“Academia and industry share a duty to shape a safer future,” said Efigenia Semente, executive dean at NUST. 

“This partnership shows the power of collaboration – and more importantly, it gives students the confidence and platform to lead change in their own communities,” added the executive dean.

The campaign will run across the 2025 academic year with continued support from NBL and NUST faculty. Students are invited to take part in the activities and embrace the message that fun and safety can go hand in hand, and every smart choice could save a life.