The Ongwediva Annual Trade Fair has successfully concluded, drawing more than
34 000 visitors over its nine-day run. Held under the theme “Bridging Tradition and Innovation,” the event showcased a harmonious blend of Namibia’s rich cultural heritage and cutting-edge advancements.

With more than 400 exhibitors, the fair highlighted how traditional practices can co-exist and thrive alongside modern innovations, creating a unique platform for businesses and artisans to engage, inspire,and grow.

Speaking to New Era, a member of the organising committee Opeipawa Shiyagaya said this year’s event was a success, and years after its inception, the fair continues to grow.

“We have observed how all stakeholders were fully involved, and the attendance was also very positive, just how we expected,” said Shiyagaya.

With exciting displays of handcrafted goods that reflect Namibia’s deep-rooted cultural traditions, to the state-of-the-art technologies presented by both local and international companies, the trade fair showcased the country’s ability to honour its past, while embracing the future.

“We honour the wisdom passed down through generations, while simultaneously embracing the innovations that propel us forward,” said Evat
Kandongo the deputy chairperson of the preparatory committee. 

Meanwhile, minister of industrialisation and trade Lucia Iipumbu said the theme is befitting as it comes at the dawn of the Africa Continental Free Trade Area business forum, coming up next month.

“Namibia is ready to tap into a single market of about 1.3 billion people, while growing at home and industrialising the local economy to produce goods and services with which to trade,” she added.

The event was also a lively celebration where the community came together to work, play and connect.

The fairgrounds buzzed with energy as patrons from all walks of life enjoyed the diverse offerings. From the bustling stalls of entrepreneurs selling everything from traditional food items, clothes, gadgets, to corporate giants showcasing their latest innovations and sharing valuable information, the fair provided something for everyone. 

“This year’s trade fair was a perfect blend of tradition and modernity. I was able to share my culture and skills with visitors from all over, while also learning about new trends in the market that can help me grow my business,” Penina Martin, a tailor who specialises in traditional attire, said.

Martin has been exhibiting at the trade fair for 21 years. She recounts being one of the first vendors at the time the now-prestigious fair was budding and only had one exhibiting hall.

“Two decades later, the event has grown in leaps and bounds. However, although the area of trading expanded and more people attend, we are also experiencing a decline in sales as more children than elders come to the fair,” she said. But the fair was more than just business. It was also a place of fun and entertainment, where family and friends gathered to enjoy music shows, sample local delicacies, and let their children explore the play areas.

The Katutura area, known for its vibrant food and music scene, was a particularly popular spot, with visitors indulging in traditional Namibian dishes while mingling and sharing stories. “I come to the trade fair every year, not just to see the exhibits, but because it’s a place where the whole community comes together,” said Peter Peter, a resident of Ongwediva.

Children were also well-catered for, with numerous activities and games that kept them entertained throughout the fair. The trade fair was established in 2000.

-ashikololo@nepc.com.na