Frieda Popyeni Amadhila, founder of Popyeni Jewels, has turned her love for gemstones and creativity into her livelihood. 

She holds an Honours Degree in Applied Biochemistry and a Certificate in Gemstone Cutting and Polishing.

However, her path to success was not an easy one.

After graduating, Amadhila struggled to find employment. 

Faced with the country’s high unemployment rate, she decided to create her own business from scratch. 

“I decided to employ myself by turning my passion for creating jewellery into a business,” she said.

She founded Popyeni Jewels in 2020 to make gifting easy and meaningful through custom-made jewellery, crafted mainly from gemstones and stainless steel.

The Namibia Statistics Agency (NSA) states that Namibia’s  unemployment rate reached 36.9% in 2023, up from 33.4% in 2018. 

The broader combined unemployment rate stood at a staggering 54.8%.

To raise start-up capital, Amadhila worked as a bar lady and sold vetkoek, sweets and fudge at a local school in Karasburg during break times. 

“I had to start small, but I was determined to make my dream a reality,” she said.

This business started as a one-woman operation and has since grown into a team of three. 

“When I started Popyeni Jewels, I was doing everything myself. Now we share the work, and our products have become more refined and unique,” she said.

Over time, Popyeni Jewels evolved into an award-winning brand, known for its distinctive, handcrafted accessories. 

The business has showcased its work internationally, and sells to both individual customers and local lodges.

Popyeni Jewels also runs a pop-up stall at Wernhil Mall in Windhoek, allowing the team to connect directly with customers and bring their products closer to the public.

The business is Amadhila’s main source of income, supporting her daily living expenses and allowing her to contribute to her family. 

Beyond that, she takes pride in creating employment opportunities for others. 

“It has become both a source of livelihood and personal fulfilment,” she said.

However, like many small entrepreneurs, Amadhila faces financial challenges and minimal access to affordable funding for growth.  “Because the business is self-funded, it’s difficult to invest in important areas like new equipment, machinery and skilled labour,” she noted.

Despite these challenges, she remains positive. 

“During tough months, I keep my faith and continue to show up, even when I don’t feel like it. My vision keeps me focused and motivated,” she said. 

-pmukokobi@nepc.com.na