SMEs’ spotlight with Pricilla Mukokobi –  Haifete turns rejections into revenue 

SMEs’ spotlight with Pricilla Mukokobi –  Haifete turns rejections into revenue 

In a country where youth unemployment remains a serious challenge, many young people are venturing into small businesses and choosing action over frustration. 

Namibia produces thousands of graduates every year. 

According to national education statistics, more than 10 000 students graduate annually from universities and vocational institutions. Yet unemployment remains high. 

The Namibia Statistics Agency has reported that the national unemployment rate stands at around 33%, with youth unemployment even higher. The journey after university is filled with job applications, interviews, and disappointment for many graduates. Sabina Haifete’s (27) rejection became the beginning of something new. Sabina graduated in 2023 from the International University of Management (IUM), where she studied Tourism and Hospitality. Like many young graduates, she expected to enter the workforce soon after completing her studies. Instead, she found herself attending interviews without success. 

“Instead of allowing rejection to define me, I decided to create my own opportunity,” she said. 

“The idea was born during a time when I was attending interviews, but not getting positive feedback. I decided I did not want to wait for opportunities. I wanted to create them.” She started small. With personal savings, she bought basic cleaning equipment and detergents. There was no major funding or sponsorship behind her. The startup capital was modest and covered only the essentials needed to begin offering services. What she lacked in funding, she made up for with discipline and self-belief. She said the business cost her more than money. It cost her comfort and the fear of stepping into the unknown without guarantees. But in return, it gave her confidence, resilience, and independence. In addition to her cleaning company, she also runs BFit Fitness Bootcamp. The fitness initiative reflects another side of her passion, helping people become stronger and healthier. She describes both businesses as being rooted in transformation. One transforms spaces, while the other transforms life physically and mentally. 

Now, she does not have permanent employees. As she continues to build the foundation of her brand, she works with trusted individuals when larger projects or tenders arise. She wants to create sustainable employment opportunities as her business grows. 

The cleaning business is currently her primary source of income. She reinvests part of her earnings back into the company to ensure growth and stability. 

Although she mainly supports herself, she also contributes to family responsibilities when needed. 

For her, the income represents independence and responsibility, even when it fluctuates. 

Like many small business owners, she faces financial challenges. Some months are productive and fully booked, while others are slower 

Operational costs such as transport, cleaning supplies, and equipment require careful planning. 

Competing in a market where some informal operators charge very low prices can also be difficult. 

During tough months, she relies on strict budgeting and additional income from her fitness bootcamp. She focuses on marketing, networking, and staying visible. So far, she has not benefited from government support, but she remains hopeful that structured assistance for small businesses will become more accessible. 

“I am building a business for herself, her family, and the future I envision. I want financial independence and a legacy of ownership. My dream is not only to earn an income, but to become an employer who creates opportunities for others,” she said. 

If the business fails, she said she will rebuild. For her, failure would not mean the end, but a lesson and a redirection. 

-pmukokobi@nepc.com.na