At just 26 years old, Ilona Shivute is breathing new life into dirty tekkies.
She is not only pursuing a healthcare career but also walking confidently in the shoes of a determined entrepreneur.
In a world where many young people struggle to find stability, she is building hers one pair of clean shoes at a time.
Shivute, a pharmacist intern known for her grounded nature and energetic personality, is the founder of a growing shoe-washing business that began during her final year of pharmacy school.
What started as a way to make extra money has become a small but powerful venture aimed at quality, consistency and self-reliance.
“I was looking for a flexible way to support myself financially while studying. Then I realised there was a gap in the market for proper shoe cleaning services. Many people don’t have time to care for their shoes, and I have always loved sneakers and keeping them in top shape,” she said.
Armed with a few brushes, cleaning agents and a strong sense of purpose, Shivute offered free services to friends to build experience and trust.
She uses social media to advertise, gaining her first real clients through word of mouth.
Today, her client list includes busy professionals, students and sneaker lovers who appreciate her attention to detail and care.
The business, which she launched in 2023, has gone from basic handwashing to using improved techniques and equipment.
Though she once had help during busy moments, Shivute currently manages the business alone, occasionally outsourcing during weekends or bulk orders.
“It’s not my main source of income, but it helps with essentials like transport, food and personal expenses. It’s been a financial cushion. It has taught me a lot about responsibility,” she said.
Running a business alone is not without hurdles. Rising costs of cleaning supplies, electricity, water and packaging materials are constant pressures. Keeping prices fair while still covering costs is one of the hardest parts. Everything depends on me,” she added.
Even with slow months, Shivute stays motivated.
She adjusts her marketing by offering discounts, promotions and reminders to her loyal clients, especially around events and holidays. Her drive is deeply rooted in her desire to remain independent and continue making a difference, even in a small way.
Looking ahead, she hopes to expand and eventually create jobs for others.
“I don’t have staff right now, but I believe in creating opportunities. I want this to grow into something that can benefit more than just me,” Shivute said.
“My advice to fellow aspiring entrepreneurs is simple but powerful: have a clear vision and believe in what you are doing. Don’t fear setbacks. Use them to grow. Stay consistent, offer quality – and most importantly, adapt,” she advised.