With unemployment rate standing at 36.9%, many Namibians are turning to small businesses as a means of survival.  

President Netumbo Nandi-Ndaitwah last year said 15 000 micro, small, and medium enterprises (MSMEs) are registered in the country, contributing around 12% to the gross domestic product (GDP). 

Broader estimates suggest there are more than 40 000 SMEs in Namibia, supporting more than 200 000 people.

Josephat Ambiga, the founder of Garu Investment CC, based in Windhoek, established the business in 2018 after recognising a gap in the market.

Ambiga studied electrical engineering with Samsung in South Africa. 

His company offers a wide range of services, including the supply and delivery of electronics, cellphone sales and repairs, logistics, construction, general trading, car dealership, and transportation.

“I began with a small idea and very limited resources, but I saw an opportunity and went for it. What started as a passion has grown into a business that provides quality products and services to people who truly value them,” he said. 

Ambiga says the decision to start his own business was shaped by the lack of employment opportunities and low salaries in the job market. 

“I wanted to use my skills and determination not only to support myself but also to contribute something useful to others,” he explained.

Nearly nine years later, Garu Investment CC has expanded its customer base and improved its services, despite the challenges posed by high inflation, rising interest rates and a recovering economy.

During difficult months, he cuts down on unnecessary expenses, find small side jobs when possible, rely on savings and at times support from friends and family. Most importantly he likes to be creative and offer promotions or small services to attract customers.

-pmukokobi@nepc.com.na