Tata Motors Passenger Vehicles has announced the arrival of the new Tata Harrier, a flagship premium SUV built on the Omega Arc platform which is derived from the Land Rover D8 platform. The Harrier truly combines luxury, capability and global pedigree. With a 5-star Global NCAP rating and enhanced ADAS (Advanced Driver Assistance Systems), the Harrier sets a new benchmark for safety and driving confidence.
“The Harrier represents Tata Motors’ bold vision for SUVs in southern Africa,” said Thato Magasa, CEO Tata Motors Passenger Vehicles Distributor. “It’s not just about size and strength—it’s about intelligence, safety, and premium comfort for drivers who demand more from their vehicles,” he adds.
The Harrier makes a powerful statement with its bold and robust SUV design, 18-inch alloy wheels, and an elegant signature connected LED tail lamp. Inside, the Harrier boasts luxury and innovation with a 12.3-inch Harman touchscreen infotainment system, 360-degree surround view system, and personal-themed interiors with mood lighting.
“Every line and curve of the Harrier speaks to power and elegance,” says Martin Uhlarik, Global Head of Design, Tata Motors. “We designed the Harrier to embody robustness while offering a modern, luxurious interior experience that rivals the best in its class,” he added.
Drivers can enjoy enhanced convenience and control with front and rear parking sensors, a rear fog lamp, and a meticulously crafted cabin designed for comfort and style. The Tata Harrier is more than just an SUV, it is a symbol of strength, intelligence, and prestige, built for those who lead with confidence.
With a retail price starting at N$549 900, the Tata Harrier has been priced to compete strongly in the premium SUV category, offering South Africans a bold modern, technologically advanced, and safety-focused SUV at a compelling value compared to rivals. Customers gain access to features like ADAS, 360-degree surround view system, and premium interiors — typically reserved for higher-priced SUVs — making the Harrier a smart investment for those who demand more from their vehicles.
Modern design
The Tata Harrier’s youthful energy meets warrior spirit commands attention with its bold lines and stylish front grille, embodying a dynamic and confident presence on the road. Carefully crafted details and purposeful design elements reflect the spirit of a modern-day warrior.
Slim Bi LED projector headlamps add to the modern styling while offering exceptional illumination. LED DRLs and a centre position lamp with sequential turn indicators and signature welcome and goodbye animation announce your arrival with authority.
On top, a dual tone roof puts up a show every time you look up, while rugged roof rails exude boldness and masculinity while adding a degree of utility.
The side profile is accentuated by the signature Harrier mascot on the doors and stylish 18-inch alloys with aero inserts.
At the rear signature connected LED tail lamps with sequential turn indicators and welcome and goodbye animation leaves a lasting impression. An attractive centre position lamp runs across the width of the boot, giving it a look to die for.
The Tata Harrier steps things up in size and specification measuring 4605mm in length, 1718mm in height and 2 131mm in width.
Well-equipped
The Harrier seats five with passenger comfort guaranteed. Comfort and convenience are taken care of by features such as voice enabled dual zone automatic air conditioning, a gesture-controlled power tailgate, front armrest with cooled storage, ventilated driver and front passenger seats, a voice assisted panoramic sunroof with mood lighting and a smart E-shifter. A bejewelled terrain mode selector adds a touch of elegance to every adventure.
Persona themed interiors compliment the kinetic and sporty personality of the Harrier. The uniquely crafted dashboard, adorned with leatherette, perfectly matches the interior theme of each distinct persona.
The driver is able to steer in style, utilising a multifunctional steering wheel featuring an illuminated logo. A six-way powered driver seat with memory & welcome function allows the driver to position their seat for unmatched comfort. A four-way powered co-driver seat ensures unparalleled comfort on long journeys. Ventilated front seats allow occupants to stay cool.