The wait is finally over. For weeks, Namibians have followed the finalists’ journey on social media, witnessing their passion, their travel across Namibia, and the inspiring advocacies they’ve championed. Each post has given them a glimpse into their hearts, and now, the moment they’ve all been waiting for has arrived.
Ten incredible women are set to compete for the coveted Miss Namibia crown. Only one will earn the honour of representing our nation at the 74th Miss Universe later this year, a global stage where beauty meets purpose.
For almost three years, the Miss Namibia pageant has undergone a transformation. Social media has breathed new life into the competition, making it more interactive and inclusive than ever before. Namibians from all walks of life are engaging, supporting, and celebrating the contestants in ways we’ve never seen.
The public is now being given more say in the outcome. The ‘Miss Public Choice’ vote is currently underway, allowing fans to support their favourite contestant directly online. For the second time, the public can also share feedback on the national costume segment, an element that has sparked lively discussion and inclusivity.
According to Ilke Platt, founder of Poiyah Media and a former Miss Namibia judge, social media has played a key role in reshaping the image of Miss Namibia.
“Having kept a very close eye on the online space during my time as a judge, I’ve seen significant growth in public engagement not only in terms of commentary, but also action. People are voting, sharing, and showing genuine support. We saw the height of this during Jameela’s reign, when Namibians truly rallied behind her on digital platforms,” she said
Platt credited increased accessibility and deliberate communication from the pageant’s organisers.
“We have to acknowledge the power of viewing and sharing from the comfort of our homes, often in the palm of our hands,” she said.
She added that, There’s been a clear effort by the organisers to keep the public informed and engaged. Hosting events in regions like Erongo (Swakopmund), //Kharas (Lüderitz) and most recently in the north, has made the pageant feel more inclusive and national.
The image of Miss Namibia has also undergone significant transformation. In past years, the pageant was mired in controversy, with some former titleholders voicing concerns about the organization publicly. But recent changes in leadership have paved the way for greater transparency and public participation.
“We’ve seen former Miss Namibias contribute to the national costume design process, and their input is being recognized. There’s a sense now that voices are being heard, and that’s helping rebuild a more positive and inclusive image,” she said.
Platt emphasised the vital role media, especially social media has played in driving the evolution of the pageant.
“Digital platforms have made a major impact, not just in the speed of sharing news but in allowing the public to be part of the journey every step of the way. From live updates to behind-the-scenes moments, the public is no longer just an audience they are participants,” she said.
The modern day Miss Namibia is expected to embody more than traditional beauty. There is a growing call for authenticity, diversity, and purpose.
“Today’s audiences are more open-minded. They understand that Miss Namibia should reflect real women, different shapes, sizes, personalities. The ‘Beauty with Purpose’ concept has taken centre stage. It’s no longer just about looking the part, it’s about having a mission, a voice, and using the platform to drive meaningful change,” she said.
Paula Christoph, media personality and content creator, said social media has changed how people connect with Miss Namibia, these days, the public does not just watch the pageant, they take part in the journey from Miss Public Choice to the commenting on national constume, to the priliminaries and the final crowning night.
“Most of the commentary comes from a place of care, people want Namibia to be represented well and following the contestants on social media makes it earsier to connect and support them. You feel like you are rooting for someone that you feel like you know them through the screen,” she said.
She added that, while the crown is still the price, social media builds excitment long before the winner is announced.
“I will be watching this weekend and i am excited to see who makes it to the top. Goodluck to all the finalists and congatulations to the winner in advance,” Christoph said.
-pmukokobi@nepc.com.na