Musicians often cry foul when radio presenters and TV presenters glorify news based on selective Namibian musicians and international acts.
Radio presenters, TV presenters and journalist are bombarded with press releases (from these selective musicians), easy to access sites with latest entertainment news and TV programming. Believe me now, no radio presenter, TV presenter and journalist have the time to be running after you who are cooked up in your bedroom with your boys feeling yourself to music that will probably never get to see the light of day.
A press release is that precious earth metal that bridges the gap between musicians and radio presenters, TV presenters and journalist. A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Kindly note “newsworthy”. It still also boils down to what I have been preaching on the Industry Loop, target audience! If a Newspaper publication has a Christian foundation, would it make sense to report on you whose music is littered about making “booties” shake and recording them for social media usage? If a radio station has a Hip Hop foundation, how do you expect them to report on your Kwaito music? If the TV show is about politics, how do you expect the TV show to report on your latest painting?
Scrutinise all media houses and aligned yourself to these media houses because your product is of newsworthiness to their audience. Send a press release every month! That is minimum. This will also force you to be pro-active with your brand because an idle brand will not generate money. There are plenty of press releases on the net for musicians to benchmark their maiden press release. It is high time that musicians go about the professional route with their art. And no, you do not need a manager for that! Do it yourself! It will teach you simple skills such as press writing and headlining (that might come in handy one day). Posting a press release on Facebook will not count. Seek the email addresses of these media houses that deem fit for your brand. This addresses, will only be accessible to you once you put yourself out there through press conferences, diasporas, etc.
Until the next loop, we say “GMTM”!
Song of the week: Ace: Uudano
Flop of the week: Tony the poet: Nonsense
NSK is an award-winning entertainer. Notable accolades are: a) UNAM RADIO 2011: Best New Comer Presenter of the year, b) UNAM RADIO 2011: Best Presenter of the year, c) NAMA’s 2014: Nominee for Entertainment DJ of the year and d) ENERGY100FM 2014: Best Presenter of the year.
@naobebsekind(twitter) NSK #GMTM (facebook)