A select group of Chery owners was treated to a once-in-a-lifetime opportunity, when Chery hosted them as VIPs at a Mens’ Olympic Football match last week at the Parc des Princes in Paris.

This elite group of supporters was selected by Chery from around the globe to view teams participating at the highest level of the world’s most beautiful game at the world’s premier sporting event.

This showed Chery transcending its identity as a mere car manufacturer, albeit one of the most-loved in the world, to become a unifying factor across race, region and cultures, making it a truly global tour de force.

In the spirit of a clash of this magnitude, the Chery faithful dressed in matching outfits, and alongside the rest of the impassionate spectators, cheered on some of the world’s top footballers as they displayed their often-baffling skills.

Not only was this unique experience about the great sport of football, but it also deeply resonated on an emotional level with the Chery owners in attendance. Friendship bonds were formed, memories were made, and Chery had the opportunity to establish itself as the vehicle brand that speaks to the hearts of its loyal customers.

“Thanks to Chery, a childhood dream has come true for me today… This has truly been the stuff all football fans’ dreams are made of. Chery’s excellent product offering has long ago stolen my heart, but this unique experience has ensured my lifelong loyalty,” said one privileged South African Chery owner in the aftermath of the glorious spectacle.

One Chery Executive who played host to the elite group of spectators remarked: “In our journey of global expansion, we view sport as a vital driving force for our brand’s development. From being a regular top sponsor of some of the greatest sporting events on the planet, to today’s match experience with our owners, it is all indicative of Chery’s respect and commitment to sportsmanship and culture. We are of the firm belief that the spirit of unity and determination as well as the unwavering desire to always excel that is found in sport, is also the driving force behind Chery’s continued progress and success”.

This has once again showed that Chery is not only an automotive innovator par excellence, but that the brand more importantly puts a premium on customer relationships and experience. -quickpick