Monika Amunyela

The MTC Content Creator Awards, set to take place later this year, continue to spark conversations among Namibia’s creative community.

With major brands like MTC and Savanna stepping in as sponsors, increased recognition of content creation signals industry growth, but some creators still have different views on the progress made and how much remains to be done.

David Penda, the former face of Fly Namibia, said the involvement of corporate sponsors represents an important shift in how content creation is perceived, which is somehow long overdue. “Seeing MTC and Savanna come on board as sponsors of the Content Creator Awards is truly encouraging. It shows that the industry is being taken seriously and that collaborations within the creative industry are more possible.”

He added, “Content creators in Namibia still do not get enough recognition or support overall.” He highlighted that many are self-funded and lack mentorship opportunities.

Despite these challenges, he believes initiatives like the Content Creator Awards give him hope that the next generation of content creators will have more visibility, better access to opportunities, and a clearer industry structure to succeed in.

Marvellous Shilongo is approaching this year’s awards differently, asking her followers not to nominate her, as she believes in the phrase “we rise by lifting others”.

She explained that she wanted to give other creators the opportunity to showcase their talents. Although stepping back, Shilongo said she would love to help with the awards in any way she can. She also highlighted the issue of inclusivity.

“There should be a category for makeup artists and hairstylists. These are the same individuals who assist content creators with their content, and some creators focus on teaching makeup and hairstyling,” said the creative. Shilongo received an award for Best Collaboration at last year’s DSTV Content Creator Awards.

For Charisma Shekupe, her excitement comes from the validation that sponsorships provide. “It shows that major brands see value in what we do and are willing to invest in platforms that celebrate creative talent,” she said. Shekupe also expressed concerns about the neglect of emerging creators.

“Upcoming creators are not given opportunities by big brands at all. Many brands stick to the same influencers and don’t really do research when it comes to finding upcoming creators to work with,” said Shekupe. To her, the industry is expanding, but genuine recognition will happen when new talent is also recognised and given a fair opportunity to showcase their abilities through collaborations.

The Content Creators Awards was launched by Pinehas ‘Zulu Boy’ Shikulo last year, with the aim of spotlighting and celebrating the digital talent thriving in Namibia.

This year’s awards are scheduled for 6 December. –mamunyela@nepc.com.na