In her inaugural address this week, Swapo Member of Parliament Fenny Tutjavi emphasised that arts, music and media should not be viewed as side-hustles, but as true industries.

“These sectors employ thousands, draw in global investment, and help define our national identity. 

When effectively utilised, they can stand shoulder to shoulder with mining, tourism and agriculture as foundational contributors to our GDP growth,” she stated.  

Tutjavi highlighted institutions such as the College of the Arts, the Arts Performance Centre, The Project Room, the Namibia Crafts Centre and the National Art Gallery of Namibia as symbols of talent and innovation.  

“The government must invest in expanding these institutions across all regions to enhance accessibility and economic viability for more young people in the creative economy,” she asserted. 

Professionals within the creative industries echoed this call for investment, recognising the economic benefits which could arise in various markets.

Songstress Anne Singer expressed her strong belief as a Namibian creator that the creative industry warrants serious attention and funding.

“Life is black and white, and it’s art, music and products that add colour to it. What would we do without them? We are more than just entertainers; we are brand ambassadors, telling our stories, preserving our culture, and supporting the economy,” she remarked. 

She further pointed out that the creative sector already contributes to the GDP, and could achieve even greater potential with proper support. “It’s time to stop viewing it as a hobby, and recognise it for the powerful industry that it is,” she stated passionately.

-psiririka@nepc.com.na