Author: Frieda Mukufa (Frieda Mukufa )

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Mavutu Conversations – Beauty  standards 
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Mavutu Conversations – Beauty  standards 

Beauty standards are a funny thing. Many of us grew up being told what counts as “beautiful”—whether it’s skin shade, hair texture, or body shape. Some are told to be lighter, some to gain weight, others to slim down. And if you don’t fit the mould, you are often reminded of it, sometimes in painful...

Mavutu Conversations – Unsung heroes
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Mavutu Conversations – Unsung heroes

Heroes’ Day came and went, marked with speeches, wreaths, and reminders of the courage of those whose blood watered our freedom and fought for Namibia’s independence. We rightfully celebrate them, for without their sacrifice, we would not have the freedom we hold today, especially as millennials. But even as I listened to the commemorations, I...

Mavutu Conversations – Of hair and identity
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Mavutu Conversations – Of hair and identity

When Johanna Swartbooi was crowned Miss Namibia, the country celebrated. She stood tall, beautiful, and proud, a symbol of confidence, culture, and youth. But alongside the praise came something familiar and disappointing: bashing and criticism from the keyboard warriors. Not for her intelligence, platform, or performance. But, for her hair. Some questioned why she didn’t...

Mavutu Conversations – Motherhood 
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Mavutu Conversations – Motherhood 

I have always wondered why single mothers are made to carry the shame of being the present parent. You hear people say, “Yeah, she was mos raised by a single mother”,. as if that is a mark against the woman raising the child. When did this become something to attach to women to make them...

Mavutu  Conversations – ‘Who will marry you?’
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Mavutu  Conversations – ‘Who will marry you?’

In Namibian spaces, there are certain conversations that refuse to leave the households and the many gatherings where some older women and certain men gather.  When in these spaces, you do not need to look far to find a woman who has been silenced by shame.  Often, this kind of shame is never even hers to carry. It is often...

Mavutu Conversations –  What is gossip?  
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Mavutu Conversations –  What is gossip?  

In Namibia, women have always been storytellers. From the elderly women telling folktales by the fire, to the aunties in Swakopmund and Wamboelokasie neighbourhood walls. Some people call it gossip, but for me, some of the things women talk and tell stories about are often things that are to their benefit. The act of sharing...

Mavutu Conversations – Where do they go?
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Mavutu Conversations – Where do they go?

A few years back, I met a woman who said after she had reported her husband for abuse, she had nowhere to go because her family had deserted her, and she had no one to turn to.  This made me think about the fact that in Namibia, many women walk away from abusive relationships with...

Mavutu Conversations – Taking up space . . . Namibian women in the creative industry
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Mavutu Conversations – Taking up space . . . Namibian women in the creative industry

In a country where storytelling is rooted in tradition, rhythm and resilience, and is often reserved for men, Namibian women are boldly stepping forward, reshaping the creative industry and making their presence felt.  From poetry stages to film sets, from canvases to recording studios, women are not only creating, they are leading and taking up space. For...