Esther Beukes is no stranger to the Namibian film industry, and her recent appointment as chairperson of the Namibia Film Commission (NFC) marks a significant milestone in her journey.
As a filmmaker, storyteller and advocate for the creative sector, she has always been deeply invested in the growth and development of Namibian cinema. Launching her career through programmes like the MultiChoice Talent Factory, stepping into a leadership role of this magnitude was an unexpected yet welcome challenge.
“When I first received the news, I almost thought it was a mistake,” Beukes admits. “I never anticipated being thrust into such a position of leadership so quickly. It was both an incredible honour and a humbling realisation that the work I’ve been doing in the industry has been seen and valued.” More than just a title, this appointment is a significant responsibility which she embraces with a commitment to fostering growth and sustainability within the sector.
Challenges and a vision for change
Being part of the NFC presents its challenges. “Our small team of just 10 is often stretched thin, especially since we function as a division of the ministry,” Beukes states. Nonetheless, she remains hopeful about the transition of the NFC into a State-owned enterprise.
“This change will give us more independence, letting us introduce industry-focused policies much more swiftly. It will also help us reorganise to better meet the needs of Namibian filmmakers,” she observes.
Beyond administrative restructuring, Beukes envisions a thriving film industry, bolstered by strategic investments, partnerships and international collaborations.
“We are focusing on strengthening industry foundations by creating better investment policies, establishing meaningful corporate and institutional partnerships, and further elevating Namibia’s competitiveness as a top film destination,” she enthuses.
Her goal is to create sustainable economic opportunities for local filmmakers, not just great stories.
Advice to young professionals
Beukes’ career journey to leading the Namibian film industry provides invaluable lessons for aspiring professionals aiming to make an impact in their respective fields. Her advice is straightforward: don’t wait for an invitation – take action.
“If there is a problem in your industry or community that keeps you up at night, consider it your calling to fix it,” she says.
She emphasises the importance of grassroots’ involvement, encouraging young professionals to join industry associations, support organisations which are working toward solutions and, if necessary, create new structures where none exist.
“Be the initiator of the change you want to see. True leadership is about service and long-term impact. Some of the changes you fight for today may only bear fruit for future generations, and that is the essence of a legacy,” says the creative.
As she embarks on this new chapter, Beukes is determined to inspire a new wave of storytellers and industry leaders. She was also recently selected to participate in an exciting advertisement for the 10th anniversary of the MultiChoice Talent Factory.
With her unwavering dedication, Namibia’s film industry is poised for a future filled with innovation, opportunity and global recognition.