CRAN unveils WhatsApp consumer assistant, revamped website

CRAN unveils WhatsApp consumer assistant, revamped website

The Communications Regulatory Authority of Namibia (Cran) officially launched its WhatsApp consumer assistant and revamped website on Monday. 

These initiatives aim to enhance service delivery, improve consumer engagement,
and promote a more transparent and accessible communication environment in Namibia.

Cran’s CEO Emilia Nghikembua emphasised the importance of responsive and efficient communication channels.

She stated that “It is our duty to ensure every citizen can easily access information about their rights, the regulatory framework governing information and communication technology, and the services we offer”.

Cran’s mission to regulate the ICT and postal sectors for the socio-economic benefit of all Namibians is guided by its principles of access, quality and affordability. 

The newly launched tools empower consumers by equipping them with the information and resources necessary to make informed decisions about the services they use. “With the introduction of our consumer assistant and revamped website, we are fostering a more interactive relationship with consumers. These tools will streamline complaint resolution, simplify licensing inquiries, and address general consumer concerns more efficiently,” she noted.

The WhatsApp consumer assistant leverages the platform’s global reach and accessibility to provide users a simple, efficient communication channel. 

Key features include consumer complaints procedures, which is an easy-to-use channel for lodging complaints, enabling quicker resolutions and minimising consumer frustration, as well as general consumer queries as a one-stop hub for answering questions about telecommunications services, licences and regulations.

“In our increasingly digital world, gaps in communication can arise. The consumer assistant bridges these gaps by fostering proactive engagement, and enabling us to tailor our services to consumer needs,” she added. 

Cran’s revamped website reflects the authority’s commitment to providing a modern, user-friendly experience. 

Key features include a responsive design, a resource hub as well as news and updates. 

“This new platform aligns with our vision of building a digitally empowered Namibia. It is not just a website but a gateway to more inclusive and effective communication,” said Nghikembua. 

The launch of the WhatsApp consumer assistant and revamped website signifies a milestone in Cran’s journey toward fostering a transparent, accountable and consumer-centric regulatory environment. These tools reinforce the authority’s dedication to championing innovation, inclusivity and empowerment within the telecommunications sector.