The Intellectual Property Rights Protection Consultant (IPRPC) will launch a survey which seeks to assess the creative sector’s contribution to the nation’s economy.
This initiative aims to provide much-needed data to support sustainable development in the arts and culture sectors, ensuring their continued growth and integration into Namibia’s economic landscape.
For many years, Namibia’s arts and culture industry has faced challenges in securing consistent investment, often relying on seasonal funding and sporadic support from both local and international stakeholders.
However, the new survey spearheaded by the IPRPC aims to provide empirical evidence on the value of the creative sector, allowing for informed decisions regarding funding and policy development.
John Max, founder of IPRPC and former Nascam chief executive officer said the survey is a tool for policymakers, helping them allocate the necessary resources for the sector’s growth. The data will highlight key areas which require capacity- building, infrastructure development and financial support. More importantly, it will allow the government to make a case for adjusting the national budget to better support the arts and cultural industries, which have long been underfunded.
“The creative sector has immense potential for job-creation and cultural preservation. By collecting detailed information through this survey, we can show the real value of arts and culture in Namibia’s Gross Domestic Product (GDP),” he stated.
Namibia boasts a rich and diverse cultural heritage, which is at the heart of the country’s identity. From traditional music and dance to visual arts and literature, the creative sector plays a central role in shaping the national narrative.
However, this cultural wealth requires stable and permanent investment for it to thrive.
Max emphasised that arts and culture should not be seen just as a form of entertainment, but as powerful drivers of sustainable development.
“Investing in the creative industries is not just about fostering artistic expression; it is about job-creation, innovation and fostering a strong cultural identity that resonates globally,” he continued.
The survey will be conducted in a comprehensive and systematic manner, including regional identity assessments, segmentation of the creative industries, and a combination of individual and business questionnaires. These results will be compiled into a report which provides actionable recommendations for sustainable growth.
“This initiative must not become a one-time project. There should be a review committee to monitor the ongoing development of the creative industries, ensuring that the data remains relevant, and that the sector continues to thrive in the years to come,” he said.
-pmukokobi@nepc.com.na