Often times music fans around the world forget how a music concert comes together and what goes on behind the scenes, especially when it comes to securing finances and the stress promoters endure.
Music promoter and DJ Tangeni Tlhabanello from Tlhabatainment Events told VIBEZ! there are many details to consider when planning and hosting a show, including transportation, accommodation, catering.
“Ensuring that everything runs smoothly is very complex and time-consuming. It is also important for event planners and promoters to be honest about the challenges they face, so that they can learn from their experiences and improve their planning and execution. By acknowledging and discussing the difficulties they face, event planners and promoters can also build trust with their sponsors, attendees, and other stakeholders,” he said.
Tlhabanello has five years of experience in the trade with over two decades of DJing under his belt. Last year, he hosted Dalom Kids special tribute show at the Sam Nujoma Stadium. He opened up about some obstacles they faced in putting up a spectacular night.
“It was heartbreaking and challenging not having any sponsors on board for the event. What many people and companies don’t realise is that events of this magnitude can have a positive economic impact on the town or city where events are hosted.”
This includes increased tourism and visitors from outside the local area, who may stay in local hotels, eat at local restaurants, and visit local attractions, thereby generating additional revenue for businesses such as shebeens, street vendors, and shops, including jobs in event planning and production, transportation, and many other sectors.
Local artists who are often unemployed also benefit from the opportunity to showcase their talent and earn an income.
According to Tlhabanello, industry players believe that having a corporate sponsor on board brings a level of professionalism and credibility to any event.
He said event planning is a complex and demanding industry that requires a range of skills and knowledge, including organisation, attention to detail, creativity, and problem-solving.
Tlhabanello encouraged corporate institutions to come on board and support event organisers in hosting successful events.
He is available to assist those interested in breaking into the event-organising industry. Contact him on 0814435316.
– slunyangwe@nepc.com.na