By Felix Tjozongoro
WINDHOEK – Opel has launched the ultimate lifestyle accessory – the Opel ADAM – which is Opel’s first entry into the luxury mini vehicle segment. “ADAM is designed for people who seek self-expression through their clothes, lifestyle and cars. For this reason, vehicle personalisation using the available choices of colours, wheels and interior design allow owners to be fully involved in the finishing details of their car,” says Christopher Cradock, Opel Brand Manager at General Motors South Africa.
The Opel ADAM is an A-segment, 3-door, 4-seat hatchback with firm emphasis on class-leading ergonomics and modern design, dynamic driving experience, superior technology and overall premium build quality.
Personalisation options begin with the exterior paint colours, with funky names such as ‘Red ‘n Roll’, ‘Purple Fiction’, ‘Pump Up The Blue’, ‘The Greyfather’, ‘James Blonde’, ‘Saturday White Fever’, ‘I’ll Be Black’ and ‘Silverwalker’.
“Owners have the freedom to assemble the perfect look for the exterior and interior of their Opel ADAM, while we take care of features ‘under the hood’,” says Cradock. The Opel ADAM arrives in Opel dealerships in January 2015 with three models- ADAM, ADAM JAM and ADAM GLAM.