Legendary Namibian influencer Robyn Nakaambo has scored yet another brand to promote through her expert social media marketing skills and product knowledge aided by her unique good looks, eloquence and charm.
This time, she teamed up with the ‘sofn’free’ haircare brand as it prepares to launch new hair products in Namibia.
The popular South African brand has been in the industry for many years and made a significant impact with its fabric conditioner and longer-lasting fragrance products and now, will be introducing the sofn’free Black Castor Oil product range in Namibia.
Nakaambo told VIBEZ! that the amazing sofn’free team will be in Namibia to host two hair seminars in Windhoek and Ondangwa for hairstylists free of charge to showcase the new products, demonstrate – on local hair models – how to get the best results using these products, and share the latest hair trends in the industry.
Local celebrity hairstylist Fluffy’s Hair Artistry is part of the campaign too.
“This is a phenomenal opportunity for our local hairdressers to broaden their horizons. The hairdressers will be invited one on one as the team plans to go to all salons to personally invite them. The above-mentioned seminars will take place on 27 September and 04 October 2022,” she said.
Nakaambo, a businesswoman of note, presenter and public relations practitioner, added that the hair seminars are a great opportunity for all Namibian hairdressers for their personal development, and applauded sofn’free for making the investment towards Namibians and going as far as Ondangwa. She implored more international brands to do the same and recognise Namibia.
“Let’s not forget the economic activity this initiative brings to us as Namibians,” she mentioned.
“I encourage all the hairdressers to keep an eye out on my social media pages for the venue and time of the seminars, and I would like to encourage all hairdressers to make time to attend these seminars. They are free, transport will be catered for, and they will learn a lot.”
Nakaambo revealed that she had always wanted to work with a hair brand to help boost her own ‘Superlative Hair Boutique’.
Asked about her influencing journey, she said her path has diversified throughout the years, and she is blessed to be a trailblazer in working with brands of such great magnitude outside Namibia.
“My wish is to put Namibian influencers on the map in other countries. These are my humble beginnings, but I encourage Namibian influencers to dream big, manifest greatness and work towards achieving it.”
“I would like to emphasise that in these deals, I’ve approached the brands myself. It takes nothing away from you as an influencer to approach a brand. The worst they can do is say no and you keep trying till someone says yes.”
She is also currently working with Epimax, Avani, Younique Medi Spa, Meraki Wellness, and ad-hoc short-term campaigns such as the recently concluded Castle Lite campaign.
As a social media influencer, she advised upcoming creatives to remember to remain true to themselves and not lose themselves in the industry. She further stated that it’s pivotal for one to remain consistent with their brand image and persistently work towards constant personal development.
“Set milestones for yourself and work relentlessly towards achieving them. Failures are lessons and wins are a stepping stone to set bigger goals. Create your niche in our market and sell that to brands.”