In line with its dedication to promoting Namibian arts and culture, Bank Windhoek has introduced the Brand Song Remix Campaign competition within its new initiative, ‘Is it possible to love a Bank?’
The competition offers local artists a chance to showcase their creativity which gives them a chance to walk away with cash prizes.
The winner of the top prize will walk away with N$70 000, with the second and third prize winners going home N$50 000 and N$ 30 000 richer, respectively.
The competition is designed to celebrate Namibian creatives by inviting artists to submit the bank’s official brand song and engage the public through social media.
This was a collaboration with renowned Namibian music producer Ponti Dikuua, who created ‘For the Sake of Love,’ the foundation of this competition.
By inviting artists to remix the song in their unique styles, the bank aims to foster creativity, inclusivity, and artistic expression. Ultimately, the bank sees this as an opportunity for both emerging and established artists to engage, grow, and connect with audiences.
Jacqueline Pack, the executive officer of marketing and corporate communication services at Bank Windhoek, said the competition is part of the 2024 brand campaign, titled “Is it possible to love a bank?”
This initiative strengthens Bank Windhoek’s Journeying Together philosophy. Essentially, the campaign focuses on cultivating meaningful relationships with customers and communities, moving beyond mere transactional banking to foster deeper connections rooted in trust, shared values, and collective advancement.
“As the marketing landscape evolves, Bank Windhoek is excited that this approach embraces digital evolution through storytelling and promotes brands’ interaction with its community. Beyond competition, this initiative is about celebrating Namibian talent, fostering community engagement, and strengthening the relationship between Bank Windhoek and the creative industry. As a bank with a long-standing legacy of supporting the arts, we see this competition as part of our broader mission to empower Namibian artists and create meaningful opportunities for growth,” she said.
Pack added that the bank anticipated a strong response from the Namibian music community, but the overwhelming enthusiasm has exceeded their expectations.
The talent and creativity displayed underscore the rich artistry of Namibia, demonstrating that local artists are equipped to tackle any challenge. The bank is greatly impressed by the engagement, zeal, and ingenuity exhibited by Namibian artists.
“We acknowledge some concerns. However, this competition was designed to be an inclusive platform for all Namibian artists, regardless of their experience or industry standing. As a proudly Namibian bank, we believe in uplifting and investing in all sectors, including the creative industry, without exclusion. To ensure fairness, the competition is entirely public-driven, meaning the audience decides the winners through engagement and legitimate views. This removes any potential bias and allows artists of all levels to showcase their talent on an equal footing,” she said.
All participating artists must adhere to the competition’s official terms and conditions. Any submissions that do not comply will be disqualified. The judging criteria includes overall quality, artistic interpretation, and musical composition.
Artists are encouraged to display their vocal or instrumental technique, musicality, and originality in a manner that makes their remix distinctive.
Winners will be determined by the total number of views accrued across YouTube, Instagram, and TikTok.
-pmukokobi@nepc.com.na