Local makeup artist and fashion designer Hannah Nangula is taking her brand to the next level with the launch of a fragrance line.
This new venture marks an expansion for Nangula, who has already made a name for herself in the Namibian beauty and fashion scene.
She shared that the inspiration for her fragrance line stemmed from a deep appreciation for unique scents, and a desire to express her personality through fragrance.
“Each scent tells a story. I wanted to share mine. The debut fragrance features key notes of violet and saffron, creating a fresh, yet comforting aroma designed to evoke feelings of elegance and warmth. The overall scent profile is fresh, yet comforting,” she said.
For her, this fragrance launch is a natural progression for her brand.
“This fragrance launch perfectly aligns with my brand as a makeup artist by complementing the beauty experience I offer. It adds another layer to my brand, allowing my clients to engage with me on a more sensory level,” she remarked.
To promote her new line, Nangula has planned an extensive marketing campaign, which includes social media initiatives, partnerships with influencers, and exclusive launch events to generate excitement within the beauty community.
Looking to the future, she has ambitious plans for her fragrance line.
“My plans for the fragrance line include expanding the collection with seasonal scents, and exploring the possibility of incorporating eco-friendly packaging,” she revealed.
Nangula offered advice for aspiring entrepreneurs in the beauty industry.
“Stay true to your vision, be ready to adapt, and never underestimate the power of networking. Building genuine relationships in this industry can lead to amazing opportunities,” she said.
In 2021, Nangula launched four products in the same month.
Under her skincare product line, known as HN Skin, she launched the vitamin C serum.
The product lightens dark patches, and protects the skin from Ultraviolet light.
Another product that she launched was the Acne Removal Cure Gel, which cures, treats and removes pimples on the face, chest and neck.
Nangula also launched two eye shadow palettes, Fabueyes and Eye Obsession.
She said she is always trying to develop other markets and expand product offerings to a wider market.