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O&L venture into advertising

Home Business O&L venture into advertising

WINDHOEK – The Ohlthaver & List (O&L) Group of Companies now owns an advertising and communications agency, called Weathermen & Co Advertising (Pty) Ltd. The new agency is a joint venture between the O&L Group and The Jupiter Drawing Room, an agency based in Cape Town.

The two parties have a long term existing relationship through the O&L group’s subsidiary, Namibia Breweries Limited (NBL), which has been a client of The Jupiter Drawing Room for many years. “As more companies enter the African market, we believe creating world class brands and communication strategies are key components to developing a competitive advantage. This unique joint venture will bring together the best of creativity, global advertising best practice, and proven brand management in a very real way. We are extremely excited to be in a position to share this breakthrough with like-minded brands,”  said Mike Reilly the Managing Director of Brandtribe a subsidiary of the O&L Group. Weathermen & Co. will be headed up by newly appointed Managing Director, Nicky Schermer, who previously held the position of Group Account Director at The Jupiter Drawing Room for the past five years, and who headed up the Namibia Breweries account. “It really feels like we’re pioneering a new model of an active partnership between an African creative leader and local business leader. We really look forward to bring Jupiter creative credentials to this market with the support and credibility of O&L as our partner,” said Schermer.

Along with servicing existing Ohlthaver & List group brands, including Tafel Lager and Wernhil Park, Weathermen & Co. has already lined up other Namibian clients, including Team Namibia.

 

By Staff Reporter