In today’s interconnected world, social media has become an integral part of our daily lives. From sharing selfies on Instagram to posting thoughts on Twitter, these platforms have revolutionised how we communicate and express ourselves.
However, while some societies leverage social media for meaningful discourse and innovation, others remain ensnared in a look-at-me culture that misses the profound opportunities these platforms offer.
In many societies, social media has devolved into a digital diary where users chronicle their daily activities, often with an emphasis on trivial details. This “look-at-me” culture promotes superficiality and a quest for validation through likes, comments, and shares. Platforms like Instagram and Facebook are flooded with images of meals, vacation spots and filtered selfies. While there is nothing inherently wrong with sharing personal moments the overemphasis on such content can overshadow more substantial uses of these powerful tools.
The preoccupation with presenting an idealised version of oneself can lead to an endless cycle of comparison and competition, fostering a culture where self-worth is measured by online engagement. This phenomenon not only affects individual mental health, but also detracts from the potential of social media as a catalyst for positive change.
In contrast, some societies have harnessed social media to discuss serious issues, share innovations, and drive societal progress. Platforms like Twitter and LinkedIn are often used to disseminate information, foster debates and connect like-minded individuals working towards common goals. For instance, during political movements or social justice campaigns, Twitter has been instrumental in organising protests, spreading awareness and rallying support.
Furthermore, social media platforms are being used to share technological advancements and innovative ideas that can benefit society. In developing countries, where traditional means of communication may be limited, social media provides a platform for sharing agricultural tips, health information, and educational resources. WhatsApp often dismissed as a mere messaging app, has been pivotal in this regard. Communities use WhatsApp groups to coordinate local initiatives, share important news, and even conduct remote learning sessions.
WhatsApp updates, a feature often overlooked, can be a powerful tool for societal improvement. Beyond sharing status updates and photos, this feature can be used to broadcast important information quickly and efficiently. WhatsApp updates can be used to disseminate accurate information about self-help tips, community activities and government policies. This ensures that even those without access to traditional news sources are kept informed.
Moreover, WhatsApp groups can facilitate community engagement and collective problem-solving. Local leaders and activists can use these groups to discuss issues affecting their communities, brainstorm solutions and organise collective actions. This decentralised approach to information-sharing and mobilisation can lead to more resilient and self-reliant communities.
To bridge the gap between these divergent uses of social media, it is crucial to foster a culture that values substance over superficiality. Educational initiatives can play a key role in teaching individuals, especially the younger generation, about the potential of social media as a tool for learning and civic engagement. Workshops, webinars and campaigns can highlight how to use these platforms effectively to share knowledge, advocate for change, and collaborate on projects.
The power of social media remains a largely untapped resource in many societies. While the look-at-me culture dominates, there is immense potential for these platforms to drive positive change, foster innovation, and strengthen communities. By recognising and harnessing this potential, societies can transform social media from a mere pastime into a powerful tool for collective progress.
*Karlos The Great
E-mail: karlsimbumusic@gmail.com.Uncommon Sense is published bi-weekly in the New Era newspaper with contributions from Karlos Naimwhaka. YouTube channel: Karlos Lokos