Staff Reporter
WINDHOEK – African Deli, a local food processor founded in 2013, has responded to President Hage Geingob’s call to fight poverty by donating 1 800 boxes of matangara beef tripe towards the Office of the Vice-President to benefit marginalised communities in rural areas.
The exercise is part of African Deli’s corporate social responsibility initiative, the company said.
Upon receiving the donation, Gerson Kamatuka, the Deputy Director of the Marginalised Community Division in the Office of the Vice-President, expressed his gratitude to African Deli for the contribution towards a zero rate to hunger ambistions.
“This is going to make a major difference for our marginalised communities. We are therefore very grateful. As a true Namibian patriot, African Deli is definitely here for Namibia and its people,” said Kamatuka.
African Deli says it provides quality, healthy, affordable and convenient ready-made traditional food. The core of the local project is directly tied to the heartbeat of the country’s national development goals, namely the “Growth at Home Strategy” and the “Harambee Prosperity Plan”, the company says.
President Geingob declared war against poverty in the quest for economic emancipation. He also emphasised that no Namibian should feel left out of the proverbial ‘Namibian House’.
African Deli says its value proposition is to bring to the market a choice of the best traditionally inspired products that offer customers a cost-effective, convenient and healthy experience wherever they are. These products are long-life and are prepared by just heat-and-eat within five minutes, the company says.
“Our products are targeted at the urbanised, modernised and aspirational traditionalist with busy lifestyles and offer a quick, comforting and convenient pantry-fill linked to their roots and culture and to re-establish a sense of pride in traditional food and African culture,” said Sylvanius Kathindi, CEO of African Deli.