Popyeni Amadhila (27), a biochemistry graduate, has defied social expectations and turned her passion for jewellery-making into a thriving business, Popyeni Jewels.

Her journey into the world of jewellery began unexpectedly.

After completing her honours degree in Applied Biochemistry from the University of Namibia in 2018, she found herself navigating the challenging Namibian job market. 

It was during this time that she decided to turn her hobby into a potential career path.

“I had to come up with something just to bring bread on the table, and I love jewellery,” she said.

Founded in 2020, Popyeni Jewels specialises in custom handmade jewellery, including bracelets, necklaces, waist beads, anklets, earrings and cabochons. 

The brand has quickly gained recognition, with Amadhila winning the FABRICA Award in 2023, and exhibiting at prestigious international events such as the Intra-African Trade Fair in Cairo and the Canton Fair in Guangzhou.

“The difference in my work is that my jewellery can be worn almost anywhere. I always try being as funky as possible to also appeal to teenagers and best friends,” she noted.

Despite her success, she acknowledges the challenges faced by small businesses in Namibia, particularly in accessing markets and sourcing materials. 

However, she remains optimistic about the future of Popyeni Jewels, and encourages aspiring entrepreneurs to persevere.

With a focus on creating unique and personalised pieces, Popyeni Jewels has become a sought-after brand.

“My story is an inspiration to many, demonstrating that with determination and creativity, it is possible to overcome obstacles and achieve success,” she noted.

Popyeni Jewels seeks partnerships with curio shops and event organisers who are interested in stocking their products.

Ever since she started, she has been comfortable with her work, which has been praised by many in and outside Windhoek.

-priscillamukokobi@gmail.com