Being self employed takes daily dedication and determination. 

For Penehafo Sem, these qualities shine through as she sits behind a small table filled with colourful crafts that show Namibian culture and African pride in Windhoek’s Central Business District (CBD). 

At her table, customers can find key holders shaped like the map of Namibia, the African continent, and animals such as elephants. She also sells necklaces made from ostrich eggs and other traditional materials. The items are carefully made and attract many people passing through the busy city centre.

Prices are affordable. Key holders cost between N$100 and N$180, while some necklaces sell for around N$150 or more. Most of her customers are tourists, but locals also stop by to buy items, especially as gifts. Handmade crafts in Namibia have a rich history, with communities passing down skills like beadwork, carving, and jewelry making through generations. These crafts are integral to cultural heritage and also serve as an important income source for many, particularly women facing difficulties in securing formal employment.

She explained that the business does not belong to her. She manages the stall for an owner who is currently not around. Her job is to buy the items and sell them to customers. “This business is not mine, but I respect it because this is my bread and butter. The owner trusts me,” she said.

She receives a fixed monthly salary that does not change even when sales are low. This can be difficult, as selling is not easy every day. Some days she sells many items, but on others she sells nothing.

“There are days when I go home without making a single sale. That is one of the biggest challenges,” Sem said.

She stated that most of her customers are not from Namibia, and she therefore encourages Namibians to support local businesses.  She has been working at the market for about one year. Despite the challenges, she remains positive and friendly to customers. She believes handmade crafts play an important role in supporting livelihoods.

Sem encourages people, especially locals, to support small craft businesses. 

“When people buy from us, they help us survive and take care of ourselves,” she said.

“For me, these handmade crafts are more than just products. They are a way to earn a living and keep Namibian culture alive, she added.”  -pmukokobi@nepc.com.na