At 22, Ndeyapo Sheende is living a double life, and she is making it work. 

During the day, she studies as a Bachelor of Education student, focusing on lectures, assignments, and deadlines. In the afternoon and on weekends, she takes on her role as a beauty entrepreneur, providing lash and brow services to an expanding client list in Windhoek.

Sheende, originally from Nyangana in Kavango East region, entered the business world driven by more than just passion. Like many students, she pursued financial independence and aimed to support herself. 

“As a student, I wanted to be able to support myself and not rely entirely on others,” she said.

Beginning in 2023 with only skill and determination, she has gradually built a loyal customer base. Currently, her business keeps expanding, primarily driven by word-of-mouth and social media.

“It was scary at first, but I kept going step by step and as time went on, every client gave me feedback, and slowly, I gained confidence in my work,” she expressed.

Her work focuses on enhancing natural beauty, offering services such as lash extensions, microblading, brow lamination and tinting. For her, it is not just about appearance, but confidence.

“I have always had a passion for beauty and making people feel good about themselves and knowing that someone leaves happy and confident keeps me motivated,” she stated.

Balancing academics and entrepreneurship requires discipline. Her days are carefully structured around lectures, studying, and attending to clients.

Afternoons, evenings and weekends are reserved for appointments, and she often has to plan her week in advance to avoid conflicts.

However, the journey comes with challenges. Time management can become overwhelming, especially during exam periods for her. She explains that there are moments when she feels stretched thin, juggling client bookings, assignments, and test preparation. “Balancing everything can be difficult, especially during exam periods. Sometimes I have to reduce bookings and focus fully on my studies, even if it means turning down clients temporarily,” she admitted.

Despite these challenges, she recognises the value of the experience beyond mere financial benefits. She mentioned that her business has helped her develop discipline, communication and people management skills, which she believes will benefit her long after graduation. 

Additionally, it has boosted her confidence by demonstrating that she is capable of more than she first thought.

Her efforts have not gone unnoticed. Being recognised as a student entrepreneur has given her a platform to share her journey and encourage other young people to believe in themselves. 

“In today’s economy, having a side grind really helps. It allows you to support yourself and grow. It is not just about money, it is about learning, improving and becoming independent,” shared the businesswoman.

Sheende believes that students should not underestimate the power of starting small. Even with limited resources or experience, taking the first step is key. 

“You do not have to have everything figured out. Just start, keep learning and trust the process,” she encouraged. 

“Every small step counts, and over time it adds up to something meaningful.”

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